Berkeley Extension
San Francisco, CA
Graphic Design Program, 2016
Vassar College
Poughkeepsie, NY
Bachelor of Arts in Media Studies, 2007-2011
Facebook
Lyft
Virgin America
Grand Rounds
Apple
Union Bank
Gap
Hulu
Method
Tide
Clorox
Levi’s
Holland America
M&M’s
Shutterfly
L.L. Bean
Car2Go
Edelman
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Keynote
PowerPoint
Google Slides
Watercolor/Acrylic
Digital and Content Marketing
Social Advertising (Instagram, Facebook, Twitter, Vine)
Print, OOH, Radio, TV, and Digital Production
comScore
eMarketer
CRM (Salesforce)
Microsoft Office Suite
Facebook, Presentation Designer (Contract) – February, 2017-present
•Designed main-stage keynotes for Facebook’s F8 developer conference (designed the keynote that announced to 700K+ audience the Facebook Camera Effects platform), quarterly all-hands, and @Scale developer conference
•Collaborates with speakers, PM, and PR leads to synthesize messaging into unique presentation graphics and animation within Facebook’s brand standards
•Works closely with executive speakers from initial presentation concepting to day-of event presentation/design management
•Maintains a strong attention to detail in regards to asset management, messaging updates, and slide changes in a fast-paced environment
Grand Rounds, Production & Graphic Designer (Contract) – December, 2016-February,2017
•Designed custom graphics, illustrations, and logotypes for digital marketing materials including email templates, digital banners, and social media graphics
•Created a new presentation template for Grand Rounds and re-designed Sales, Account, and Customer Engagement presentations in the new look and feel
•Concepted and created print-ready artwork and oversaw production of print materials with outside vendors
Founder Right Wong – January 2016-present
•Launched creative design studio that sells paper goods and custom textiles
•Collaborates with clients and retail partners on custom invitations and artwork
Presentation Designer and Creative Marketing Consultant – July 2015-present
•Clients include Lyft, Edelman, Federated Media, Ahmann Kadlec Associates
•Collaborated with internal teams to design 80 slides for an Edelman pitch deck in response to client RFP
•Worked with executive stakeholders to synthesize Lyft company event messaging and designed a presentation that shared new driver product launch announcements with the press and several hundred Lyft drivers
•Continued project-based work for Federated Media
Federated Media, Creative Marketing Solutions Strategist – July 2014-July 2015
•Drove the creative concepting of content campaigns for clients including Gap Inc., Levi’s, Clorox, M&M’s, Tide, Shutterfly, Nikon, Hulu, Walgreens, and Method
•Generated $1.5MM+ new revenue by quarterbacking new client proposals with Sales; owned the pre-sale strategy and designed supporting marketing materials
•Designed sales collateral for FM ad products: content (posts, video, social, TV) and content/media distribution (native ad units, video players, high impact, targeting, mobile, and IAB media)
•Developed internal partner database tools with Engineering and Partnerships
•Facilitated strategy from pre- to post-sales with clients and internal constituent
Eleven Inc., Account Manager – 2011-2014
•Clients included Virgin America, Union Bank, and Apple
•Promoted in 2011 from Account Intern to Account Manager
•Executed strategic shifts and served as the liaison between executive clients, media partners, and internal teams
•Managed creative and production teams in the development and launch of brand, new market, digital, sponsorship, and PR campaigns across all mediums (display, rich media, mobile, website redesigns, OOH, print, radio, TV, broacast)
•Worked collaboratively with Disney and Nest to implement strategic sponsorship and PR campaigns for Virgin America
•Successfully launched Union Bank’s 29 B2B commercial campaigns generating a 21.4% lift in brand awareness
•Produced detailed competitive analyses and strategic insights for key competitive brands’ marketplace advertising and industry trends
•Oversaw all client production financials, as well as annual production forecasts and quarterly budget
•Spearheaded internal on-boarding materials for new team members