Building teams and systems that uphold craft at billion-person-scale.

I lead product creative design teams that turn ambiguous, cross-platform problems into shipped systems reaching billions of people.

Over nearly a decade at Meta, I've grown from individual craft into organizational leadership. Leading a team from three to nine taught me that my job was to grow people who could drive the work without me. This enabled me to scale my influence, while uplifting the output of the greater team.

Along the way, I've built the connective tissue that keeps a massive product consistent and craft-driven: design frameworks, asset pipelines, cross-app specs, and partnership models. I'm known for turning ambiguity into clear, buildable, systems-oriented direction. Most recently, I stepped into a leadership role driving Brand Design's AI transformation, leading the team building visual asset enablement tooling that scales our creative output.

Before Meta, I worked in agency and brand marketing at Federated Media and Eleven Inc., building visual identity and creative strategy for clients including Gap, Levi's, and Virgin America.